Oct 2017 - Sep 2019
(via Archetype)
Timeline
Design (5 people)
Product management (6 people)
Front-end (12 people)
Blockchain (6 people)
Growth (4 people)
Teams
Draw.io
Sketch
After Effects
Zeplin
Tools
Create the whole new User Experience based on something absolutely new - blockchain ecosystem platform.
Problem
Explain for our users how it works. Safety, easy to use, secure.
Problem
Optherium Labs is creating an ecosystem around a modular, Multi-Decentralized Private Blockchains Network.
As a founding designer, my role is to build a design team, research the market and collab with a founders about business model, technology, patents and how design could help.
We made a website (with a distinctive graphic language for a better understanding) and launched a fundraising campaign, launched a mobile app and white-label product for EU clients.
The identity reflects
the consideration that
goes into each detail
Paired with a focused use of the primary Optherium color palette, while hand-authored illustrations by the illustrator Viktoria Martyniuk add to the better understanding.
Result
1st wave of crypto apps in 2017
15%+ conversion rate
raised $3m+
launched white-label product
Metrics
Most innovative crypto app 2017
Huge brand awareness
Innovations through design
(my impact and work)
Outcomes
✉️ Let's talk yarbose@gmail.com